Ignite Podcast
Ignite Podcast
The Ignite Podcast delves into the innovations and ideas that are transforming our world. Hosted by Brian Bell of Team Ignite Ventures, it offers candid conversations with trailblazing founders, visionary investors, and leaders who are shaping the future.
Brian Bell

Revolutionizing Software Sales with John Jahnke – Tackle's Path to Marketplace Mastery | Ep9

E9 • Nov 8, 2023 • 45 mins

In this episode, Brian Bell chats with John Jahnke, CEO of Tackle. They discuss the challenges in seed fundraising, the pros and cons of different company growth structures, and the evolution of technology towards marketplace. They also delve into the potential of cloud go-to-market for startups, the role of marketplace in investment decisions, and the future of Tackle.

Key Points

  • John Yankee is the CEO of Tackle, a company that helps software businesses sell through cloud marketplaces, a concept born from the founders' previous experiences and the recognition of a shift in how software is sold due to cloud disruption.
  • The cloud marketplace has evolved from an early pioneer concept to a mainstream channel, with buying behaviors changing and companies like CrowdStrike reaching $1 billion in sales through AWS Marketplace, indicating a significant transformation in B2B software distribution.
  • Tackle predicts that $15 billion will flow through cloud marketplaces this year, and this number is expected to grow to $100 billion by 2026, suggesting that the integration of B2B software sales and cloud marketplaces is still in its early stages with substantial growth potential.
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